YOUR IDEAL CUSTOMERs
Clean, accurate, compliant and up-to-date business data is the lifeblood of any marketing campaign. That’s all we use, and that’s all you should use, with no exceptions.
Choose the perfect plan
Purchase B2B data to use for campaigns run with us or your in-house marketing team.
Frequently asked questions
We use one of the largest and most up to date GDPR compliant databases in the UK. It has on average 1.8m senior decision makers with permission to market. 800,000 of those have direct work email addresses.
Do bear in mind the more specific the criteria, the larger the reduction.
Telemarketing – as little as 50 if you are taking an Account Based Marketing approach. Typically 500+ if possible.
Email – 250 would be a minimum but 1000+ is preferable.
Limited Companies only. The GDPR criteria to speak to Sole Traders, LLPs or direct to consumers is very strict and it’s advised to only use data you have explicit permission to market to – i.e. they’ve opted in to your newsletter themselves.
Under GDPR, marketing has two legally allowed reasons for processing someone’s data: Consent & Legitimate Interest (LI).
It is recommended you carry out a Legitimate Interest Assessment if you are unsure your chosen marketing methods are legally allowed to engage with your targeting businesses.
We recommend looking at your ideal clients you have/ had on your books. What commonalities do they share?
We want to replicate that on a larger scale so we have a list of companies you know that if you are in front of any of them, you would happily work with any of them.
The standard criteria includes:
Location – countries/ counties/ towns/ postcodes or a radius of a postcode.
Industries/ Sectors – from general Manufacturing, Office & Administration, Retail, Education etc to over 2,000 specific business types. SIC codes are also accepted.
Employee size – 1 – 2,000+ and any range in between
Number of sites – single sites (one address) or multiple (such as branches or key offices around the UK)
CTPS & TPS flagged – Corporate Telephone Preference Service & Telephone Preference Service will exclude anyone who has registered. If there is a likelihood you will want to phone the contacts this would be added as a legal requirement.
Most specific criteria includes:
Financial – Based on Companies House registered data, you can choose what range of turnover your contacts have. This is handy if you are looking to target smaller but highly profitable businesses.
Establishment date – Perhaps you only want to speak to companies that have been trading for over a decade or conversely only those who have started in the last three years.