1. Purpose

At Double Tap Marketing, we hold ourselves to the highest standards of professional conduct, integrity, and ethical behaviour. Our Code of Conduct and Ethics Policy outlines the principles that guide our actions as marketing professionals. By adhering to this code, we contribute to a positive work environment and maintain the trust of our clients, partners, and colleagues.

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2. Policy Statement

1. Honesty and Transparency:

   • Truthfulness: We communicate honestly and accurately with clients, colleagues, and the public.

   • Disclosure: We promptly disclose any conflicts of interest that may affect our work.

2. Confidentiality and Privacy:

   • Client Confidentiality: We protect sensitive client information and maintain strict confidentiality.

   • Data Privacy: We handle personal data in accordance with applicable privacy laws and regulations.

3. Professionalism and Respect:

   • Respect: We treat colleagues, clients, and partners with respect, regardless of their position or background.

   • Diversity and Inclusion: We value diversity and promote an inclusive work environment.

4. Avoiding Harm:

   • Social Responsibility: Our marketing efforts will not harm individuals, communities, or the environment.

   • Ethical Advertising: We adhere to advertising standards and avoid deceptive practices.

5. Compliance with Laws and Regulations:

   • Legal Compliance: We follow all applicable laws, regulations, and industry standards.

   • Anti-Bribery and Corruption: We do not engage in bribery or corrupt practices.

6. Intellectual Property and Plagiarism:

   • Original Work: We respect intellectual property rights and create original content.

   • Citing Sources: When using external content, we provide proper attribution.

7. Social Media and Online Behavior:

   • Professionalism: Our online presence reflects our professional image.

   • Respectful Communication: We engage in respectful and constructive online discussions.

8. Reporting Violations:

   • Whistleblower Protection: Employees can report violations without fear of retaliation.

   • Investigation: All reported violations will be thoroughly investigated.

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3. Responsibilities

1. Management and Supervisors:

   • Lead by example and enforce this code within their teams.

   • Address any breaches promptly and fairly.

2. All Employees:

   • Uphold this code in all professional interactions.

   • Report violations or concerns to HR or management.

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4. Training and Awareness

1. Training:

   • New hires receive training on this code during onboarding.

   • Regular refresher training ensures ongoing awareness.

2. Communication:

   • We communicate this policy to all employees and stakeholders.

   • Regular reminders reinforce our commitment to ethical conduct.

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5. Conclusion

Double Tap Marketing’s success is built on trust, integrity, and ethical behaviour. By adhering to this code, we contribute to a positive work environment and maintain our reputation as responsible marketing professionals.

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Please note that this policy serves as a foundation, and we encourage ongoing dialogue with our legal advisors and HR professionals to stay informed about any changes in regulations.