EMAIL MARKETING. GET in front of the right people.
An essential marketing channel to introduce & engage with your ideal clients. We have tuned our methods to ensure maximum open rates and click throughs to start the right conversations with the right people. This accelerates our lead generation, pipeline and your ROI.
Choose the perfect plan
Email campaigns are created specifically for your needs and the below three options are favoured by clients however fill in this form if you want something specific.
Frequently asked questions
A series of emails crafted to take a prospect from initial introduction through to giving them all the information they need to make a decision on whether to use your services.
You have options here:
- Don’t link to the website and give them all the information they need in the email, with the end goal of arranging a call with you to go into more detail.
- Get a second opinion as it might not be as bad as you think. Perhaps some quick fixes would make a big difference without costing the earth.
- Have a ‘landing page’ created which would act as a single page of your website that gives them all the relevant information but doesn’t let them move throughout your actual website.
- Upgrade your brand and website with someone reputable. One of the best web designers is Clearwater. We recommend them as they also specialise in branding so an obvious choice for all small businesses wanting a thoughtful refresh.
As long as you’re looking to target Limited Businesses, see our Business Data for all your needs.
We’ll work with you on this, then create a draft for you to tweak and together we’ll come up with email content that gets across exactly what you need to.
Ultimately though, the email needs to add some kind of value and be relevant to the reader. Emailing for emailing sake to just put your name out there is a no no.
Around once a month. When you are introducing yourself to a new group of potential clients, once every four weeks is the right balance between enough and too often.
When you are emailing people who specifically requested more information or opted in to receive newsletters etc directly then that’s when you have a decision to make on frequency.
When sending from an Email Service Provider platform (such as MailChimp) you will be able to create CNAME and TXT records which need to be associated to your domain. The person responsible for your website domain will need to go into your DNS (Domain Name System) which is usually located in the cPanel and add the CNAME/ TXT records.
What that does is tell the recipient inbox your sending to, like Outlook, Gmail or Yahoo, that the email is essentially being sent ‘from’ your chosen email address. In addition, you would also look to add both dmarc and DKIM records to be as thorough as you can.
Finally, we use a mail testing website to check all of our outgoing emails receive a 10/10 rating and a mile away from being considered spam.
We actively promote positive email experiences on every send which keeps our ‘sender reputation’ at 100%. This means we are unable to take on any campaign that could be perceived spam. Contact Us for more information.