This is partly dictated by how much contact in a given month you want to have with your prospects. For example, some clients want the top 30 prospects approached and if they aren’t in, happy to wait until the following month before getting in touch again. This allows for half a day calling a month which suits people’s budgets whilst having solid marketing activity happening. A full day is usually split in two over the month so call backs are easier. For those wanting consistent activity, half a day a week, every week, allows for the best balance between proactive marketing activity, increasing the chance of speaking to prospects and budgeting.
As a note, a standalone cold calling campaign would require a good 5-10 days per month to be effective. By utilising the other elements in our campaigns, the calls are already warm and far more effective (and they keep the calls relevant as no one wants to call people unnecessarily). Depending on your goals and desired spend, adding extra days telemarketing would speed up achieving more leads and appointments. Some choose to ramp up any times they know they can get more clients.
The marketing package options are designed to be affordable to all businesses looking to grow so whichever you are the most comfortable with, we’ll get you the results.
This isn’t for every type of business. The leads generated and appointments booked are Business to Business ‘B2B’ so if you purely deal with consumers B2C/ the general public this isn’t something we do. Likewise if your ideal target market are typically Sole Traders or LLPs then due to the regulations within GDPR, these aren’t companies you can freely market to and we would recommend building a content marketing campaign around their needs and if you do it right, and spend enough, they’ll find you when they’re ready.
If on the other hand you offer a professional service and benefit from speaking to prospects, either on face to face appointments or prefer phone calls to help build rapport and close business, this is exactly what we do.
Working with 1000 or more companies we know you can do business with, there’s every chance the majority don’t know you exist, so the first step is an introduction.
Typically there is a quick separation where those who recognise they already require your services will make it clear and we’ll get in touch to arrange an appointment, some will not be interested and we’ll remove them from future contact, whereas the majority in the early stages will view the emails and perhaps click on a link but won’t make it too clear they are interested until we have spoken to them to understand where they are at the moment and what they need.
In month one and two, for some clients we’ve booked 7 meetings however it’s very dependant on what you are offering and who you are wanting to get in front of. Our first rule is we have to pay for ourselves so we will do everything in our power within the first 3-4 months to have done that and then month 5 onwards is purely building a customer pipeline for you. Some the deals are larger so we’ve paid for 3 years of marketing in the first quarter.
Rather than focusing purely on tangible meetings/ leads being passed over, there is also the business intelligence being gathered and all the feedback from the emails, telemarketing, the increase in website traffic and direct feedback of what position your chosen markets are in. All very valuable as one industry may react more positively than others so may be best to focus on those whilst working out a slightly different approach for the others.
Two things impact this, one is Double Tap has been set up with lean practises in mind, so there are a lot of efficiencies back of house that don’t require more than one account manager to run. We pass those savings on. And two, the company was set up from the outset to allow smaller businesses to access affordable marketing that really gets results.
Also, to bring costs down, payments are taken by direct debit, upfront using GoCardless, minimising the administration efforts of chasing any delayed payments.
Absolutely, you are allocated an Account Manager who will look after everything for you every month. That’s one point of contact with someone who can discuss every element of activity and help wherever necessary.
With the experience we have, you will be guided through the whole process and the key part of the success is going to be us contacting the right people in the first place. As long as you know the type of client you would like to do business with, and able to give us a reasonable insight into why they would buy from you, together we’ll fill in the gaps and make a very strong marketing message delivering it in just the right way to gain you more clients.
All we want is a relevant list of potential prospects that isn’t full of dead/ incorrect email addresses. We need to be able to verify it as being opted in (so we can legally and ethically use the list).
If you have:
Then we can’t directly use that for the email campaigns as it would risk blacklisting our IP address for sending. Depending on what is most cost effective, we would be able to vet the list prior by getting the necessary legal opt-in permission and then use that.
If you have recently purchased a GDPR compliant list (which still has a valid licence running) then we can use that data. Do bear in mind after the licence runs out, unless they have expressly opted in, we can’t use the list. This is because you could potentially be fined by your original list provider and in addition have to repurchase the whole list.
To sum up the whole ethos of our approach when it comes to data, we don’t want to be bothering people who just aren’t relevant for you. And everything done must comply 100% with all relevant laws in place – it’s both our reputations at stake.
If your data ticks all our requirements to use, then absolutely. Get in touch to confirm and we’ll go from there. We would still need to check the TPS and CTPS status of each business (are we allowed to call them)
Before the campaign starts we will have understood exactly who you want to engage with and why. Think of your current favourite clients and we’ll try to emulate them. To maximise deliverable opportunities we want to tailor the approach exactly to the right people, in the right companies. We are bound by what is available of course and typically, the lists that are purchased are senior level decision makers.
If these are not the people you want to engage with, we will have discussed the approach before and come to the ideal resolution. An example being you just want people in the finance department which means buying a higher-level list. This is possible however the increased cost would be passed to you. Alternatively a bespoke list may need to be created.
The data and all notes etc relating to it are yours. It is very important to note that the licence for the data is only 12 months. After that the data cannot be used at all. Standard practice is for the issuing data company to seed it so any use after the period is caught.
There are fines put in place on top by the issuing company re-charging for the data so best to delete when it’s done. Only if there is evidence based confirmation communication has been made can they be contacted after this time.
Yes, we won’t send emails without your approval. We’ll agree on the theme/ topic of all emails well in advance and if you want to create the content for us to put into the email that’s fine, if you want to collaborate on it – you give us some key points you want in there, we’ll do the rest. If you want us to create it, we’d seek your confirmation you’re happy it’s being sent before it’s sent.
Initially it’s recommended to be text or ‘Rich Text’ for several reasons:Spam filters are happier to receive emails focused on text rather than images so there are less bounced emails that no one sees (unless they’ve put you as a SafeSender).Senior Decision makers prefer it. 64% of people prefer rich text emails (Source: HubSpot/marketing-statistics).The preview people see on most inboxes will dictate if it’s opened or not. Images from an unknown sender will not download so it’s blank space. A well written compelling reason will improve chances it’s opened.When building a sales pipeline, it makes sense to start with Rich Text then gradually move to more graphic based emails (if it helps get the message across).
They’re more personal so gain a better response rate.After the initial emails in this format, we would look to mix them up juggling between full HTML visually compelling which are great for educational purposes and gaining clicks through to your website, and a meet-in-the-middle option of a fully logoed and structured format.
The head office is based in Swindon, Wiltshire and the vast majority is done here however, depending on your location and requirements of the calling aspect of the campaign, a specialist telemarketer may be assigned closer to home. We’re very lucky to have a small but incredibly successful and hardworking group of telemarketers used depending on their strengths and location.
This benefits you dramatically for example if it’s a technical subject speaking to a Director, it’s not advisable to have someone without a technical background representing your company. As a note, they are all within the UK, at time of writing the average age is 42 and all are paid substantially more than traditional ‘call centres’ due to a minimum of 10 years’ experience. There is a lot of trust when letting someone represent your company and we’re very respectful of that, so we would never outsource to another country.
There are so many methods that can be used however, it’s much easier to work with any PA, receptionist or ‘gatekeeper’ so simply being courteous and professional helps. And being honest about what the call is regarding – showing integrity at all stages is key to representing you at the highest standards.
Your choice however, it can muddy waters considerably if we’re calling on behalf of you, most of the time we’d be calling from your company and part of your sales team. Which we are!
Where possible, we will choose times that suit your prospects the best (i.e. some are more readily available on Tuesday – Thursday, opposed to first thing on a Monday or last thing on a Friday) if you have a preference we will always try to accommodate.
Leads passed over, overview of activity, key prospects in the pipeline that are being worked on, an overview of what is being said, any business intelligence relating to pre-agreed questions, emails sent, emails delivered, bounces, opens, clicks, unsubscribes, calls made, outcomes, general observations of what the month has delivered, any recommendations for tweaking to improve in future months.
Every month, you’ll have a written report albeit we would have spoken as well so you are always in the loop regardless. We want your input as well so if we have questions we’ll happily ask!
The contract is a minimum of 6 months to allow us to build a solid sales pipeline of interest and opportunities. It then rolls per quarter after that and a month’s notice to cease further activity.
There are no hidden fees. The data is included in the price and owned by you.
Payment is taken via GoCardless (https://gocardless.com/) at the end of the month prior to marketing activity taking place.
Absolutely. Everything we do has been built around the ICO (information Commissioners Office) guidelines/ recommendations and directly in line with the GDPR and PECR. There are restrictions however to simplify everything, we can only market and get in contact with Limited companies. No Soletraders or LLCs.
Regarding all electronic communication, it’s the PECR (Privacy and Electronic Communications Regulations) that sit alongside the GDPR and dictate consent and how companies can be contacted. To be very clear on this, for limited companies, there is a ‘soft opt-in’ in place so if there is a clear legitimate business interest purpose for contacting the company, then it’s fine to do so as long as every right of the prospect is respected.
Yes, in addition to complying with the GDPR, we complete a ‘Legitimate Interest Assessment’ for each client which is reviewed when changing campaign focus.
It’s about 6 or 7 pages and, again in line with the ICO, covers the reasons for approaching any potential customer, it weighs alternative methods, gives a very blunt balance between the prospects needs/ rights vs your reasons and ultimately either confirms or denies if processing the data (storing/ emailing/ adding notes etc) is legally appropriate.
The majority of it is common sense and we have fail safes in place to ensure everything we do is irreproachable. We make sure both yours and our brand is covered.