Use of our website
At Double Tap Marketing Ltd we are committed to maintaining the trust and confidence of our customers, suppliers and prospective clients. In particular, we want you to know by visiting our website no data is sold, rented or traded with any other company. However, we have provided the information below on when and why we collect a small portion of data, how we use it, the limited conditions under which we may disclose it to others and how we keep it secure.
When someone visits https://doubletapmarketing.co.uk we use a third party service; Google Analytics, to collect standard internet log information and details of visitor behaviour patterns. We do this to find out things such as the number of visitors to the various parts of the site. This information is only processed in a way which does not identify anyone. We do not make, and do not allow Google to make, any attempt to find out the identities of those visiting our website.
Information collected for marketing purposes
The information we collect about individuals is always business-related information – such as name, contact details and role. This information is either provided to us directly by the business, provided to us from our customers, or collected by us from third parties. In order to maintain compliance with the GDPR, a full LIA (legitimate Interests Assessment) is completed and reviewed per marketing campaign based on the ICO recommended guidance.
Newsletters and emailsAs part of the registration process for our e-newsletter, we collect personal information. We use that information for a couple of reasons to tell you about things you’ve asked us to tell you about to contact you if we need to obtain or provide additional information to check our records are right to check every now and then that you’re happy and satisfied. We don’t trade email lists with other organisations and businesses.We use one of the largest and most secure email delivery providers available to deliver our newsletter. We gather statistics around email opening and clicks using industry standard technologies to help us monitor and improve our e-newsletter. For more information, we can give you a copy of their Privacy statement on request.You can unsubscribe to general mailings at any time of the day or night by clicking the unsubscribe link at the bottom of any of our emails or by emailing our data protection officer Martin Dugan on GDPR@doubletapmarketing.co.uk. Marketing emails can be unsubscribed in one click.
Use of personal information
In accordance with data protection laws, we will only process your personal data where we have a lawful basis for doing so. In respect of your personal data, these bases are:
- where you have given your consent;
- where it is in our (or a third party’s) legitimate interests to process your personal data, provided that none of these prejudice your own fundamental rights or freedoms.
Primarily, Double Tap Marketing collects, receives and process personal data of individuals in a business context to contact them about goods and services in which their business may be interested. This information is processed by Double Tap Marketing in accordance with its (and its customer’s) legitimate interests.
Specifically, the following are a list of the purposes for which we process your personal data, and the lawful basis on which we carry out such processing:
We store all data within our CRM provider who also strictly adhere to the GDPR and use an email delivery provider to send emails. The data is secured behind state of the art firewalls and put through periodic vulnerability stress checks.
Given that the Internet is a global environment, using it to collect and process personal data necessarily involves the transmission of data on an international basis. This means for instance that data you pass to us may be processed outside the European Economic Area (such as the USA regarding Microsoft Office being used), although we will always take all reasonable steps to ensure adequate measures are in place to keep your data secure in line with the requirements of UK data protection legislation (including by putting in place European Commission-approved standard contractual clauses or by transferring personal data to jurisdictions which the European Commission recognises as providing adequate protection, such to the USA, if companies are signed up to the Privacy Shield scheme).
Access to your personal information
You are entitled to view, amend, or delete the personal information that we hold. Email your request to our data protection officer Martin Dugan at GDPR@doubletapmarketing.co.uk