WHAT IS B2B LEAD GENERATION?

WHAT IS B2B LEAD GENERATION?

B2B stands for Business to Business. Opposed to B2C which is Business to Consumer (an individual).

Leads are potential clients or prospects. If you’ve got a ‘hot lead’ you’ve got someone who has a need for your service and is in a position to buy.

Generation is about being proactive and looking for who you want to do business with. This is also considered ‘outbound B2B lead generation’ as you are going out to find your ideal clients.