What is purchased business data and can you use it?

What is B2B Marketing data?

It’s a purchased list of contact details of companies you can potentially do business with. They are the bedrock of any outbound lead generation campaign. Typically they are segmented by various attributes such as geographical location “I just want businesses within 25 miles of my office”. Or by employee size “my ideal clients are between 50 and 250 employees – I don’t want to go to large corporates” also how long they’ve been trading “my service isn’t suited to brand new start-ups, must be 3 years or older” or by industry “my ideal clients are in recruitment, legal and estate agencies”.

Other segmentations are available and depending on the type of person you want to get hold of in a given company, will impact the amount of available data. “I want to be introduced to the MD of smaller professional and manufacturing businesses within 50 miles of my office. Only headquarters or single sites are needed and up to 50 employees” will yield substantially more than asking for anything incredibly specific.

As a note,.. It’s pretty much always better to be passed down to someone than up – getting reception to pass on your message to the Marketing Director is rather tricky. Having the MD forward a message to them from you results in a lot more engagement. B2B Marketing data is a purchased list of contact details of companies you can potentially do business with. They are segmented by various attributes such as geographical location “I just want businesses within 25 miles of my office”.

Or by employee size, “my ideal clients are between 50 and 250 employees – I don’t want to go to large corporates” also how long they’ve been trading “my service isn’t suited to brand new start-ups, must be 3 years or older” or by industry “my ideal clients are in recruitment, legal and estate agencies”. Visit Double Tap Marketing homepage.

Click here to see availability
MSP IT Support
MSP IT SupportJoint Director
Read More
Results are fabulous
"Having used various other companies for our marketing requirements without success, we are now making great progress with the help of Double Tap. The communication is excellent, the price is very reasonable, and the results are fabulous. We are a really happy customer!!"
Office Partition Specialists
Office Partition SpecialistsHead of Marketing
Read More
Extremely professional
"Martin and his team are extremely professional and have been instrumental in finding us new business leads. They are very results driven and communicate findings efficiently. I would highly recommend them."
Commercial Printer
Commercial PrinterDirector
Read More
Second to none
"I would highly recommend Double Tap Marketing to everyone. Their high levels of activity and professionalism are second to none. For me, the best part of working with Double Tap is the regular updates on work being done which with other companies you don't always get."
Recruitment
RecruitmentIn-House Marketer
Read More
Simple & cost effective
"We just wanted clean data for our recruitment business and you were simple and cost effective. Plus the data is excellent so couldn't be happier. Now to turn them into paying customers!"
Video Production Experts
Video Production ExpertsDirector
Read More
Aligns efforts with goals
"Martin is easy to work with and he delivers. He works to understands your goals and aligns his efforts to them. I would highly recommend him."
IT Support
IT SupportOwner
Read More
Very pleased
"I buy data once in a blue moon and all I really cared about was being GDPR compliant and having the right people to start a conversation with. My in-house marketer is really pleased which means I am too so thank you."
Previous
Next