WHAT IS B2B TELEMARKETING?
In short, it’s speaking to potential clients at their level. It’s conversing on the phone and respectfully understanding the needs, pain points and goals of the prospect. An intelligent, fluid, conversation led & consultative approach is certainly required. As this isn’t telesales or an “are you interested yes or no” type call, various elements of business intelligence can be gained.
This key information, such as contract end dates, current issues that need to be addressed etc, can all be fed back to you to help further marketing. It’s definitely a two way conversation rather than a survey and the fastest way to build rapport with your customers.
If you’re interested in B2B Telemarketing then we offer the perfect service. And looking at the whole picture, consider our Business Data and Email marketing campaigns. For more information on where telemarketing can fit within your marketing strategy, consider account based marketing and we’re happy to help with any questions.